Tuesday, December 11, 2007

WRITE TO PICTURES

Naette Lee over at CNMG, whoever wrote that story about the maxi taxi accident needs a lesson in writing to pictures.
When you were reading about the truck that "...hit this maxi...", we only saw the truck.
We saw a brief shot of the maxi at the beginning of your voice over, but not at the point where you were talking about the damage and the two year old girl who "...flew out the window of the maxi taxi...".
Please ask your reporters to write to their pictures, and ask the editors to pay attention to their instructions.
Team work is the name of the game.