None of the people who reported on Wednesday's double fatality near Trincity Mall mentioned in their stories that this is the third such incident to happen in that very same area in the last two years.
Remember the brother and sister who died when their car crashed into the river along the highway, and remember the young women who died when they were heading to an 18th birthday celebration?
Following the second incident, the Ministry of Works and Transport placed a huge billboard on the east bound lane of the highway near the scene of the crash calling on motorists to slow down.