Wednesday, January 30, 2008


Shabaka Kambon of TV6, you should have flipped the script for your Latin America Today package.
You began with scantily clad women doing their dancing practice for the Brazil Carnival, then you went to a very well dressed woman calling for one of her loved ones to be released by his kidnappers, then you went to US President Bush making a statement (clearly not about Carnival).

Rule of thumb: go with the most important information first, and think about what's the last thing you want the viewer to remember or what's the last image you want to leave them with.
Yes Carnival is just around the corner, but you always have to think about prioritising the information you have.
Your package could have ended on a much lighter note with the Carnival story, rather than the heavy statement from Mr Bush.

PS You gave us a very strange pronunciation of Brazilian supermodel Gisele Bundchen's name.