VALENTINE WISHES

Here's a new one: TV6 has been selling card ads of Valentine's wishes.
Here's a selection of heartfelt sentiments posted on a bright red background with an image of Cupid at the bottom of the page:
"Piglet Skeete be my one true love. From your Valentine Mushy."

"Happy Valentine's Day Stephanie. Sorry I couldn't sing for you today."

So Marketing or Sales Manager, what's the reasoning behind this? Need to raise some quick cash?